Boutique Factory for High End Cosmetics

Vitamins Hair Cosmetics was founded more than 70 years ago by Mr. Haim Shetrit; an acclaimed apothecary, who prepared natural cosmetic remedies right out of his home kitchen. Brewing marvelous hair treatment concoctions, he became very successful at achieving results for his loyal customers. Over the years he developed and ran the official Israeli Hair Faculty, served as President of the Israeli Book Union, chief instructor for L’Oréal and was well known worldwide for his expertise in his field. Those trade secrets were passed down generation to generation and improved over time, along with new findings and technologies.

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Uncompromising product quality is foundational to Vitamins, persisting non-stop, for more than 70 years, to maintain and out-do its outstanding reputation among customers. Throughout the process, careful consideration and great effort go into each of our products, resulting in extraordinary treatment solutions for all hair and body-care issues. Thanks to using the highest quality materials based on natures wonders, Vitamin’s products are eco-friendly and toxic-free. The actual manufacturing process of some products is still kept to older standards, handled with care and by hand, to make sure things are held to the highest of quality standards.

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Understanding the importance of great looking hair and the influence it has over the appearance of one’s age, we provide treatments designed to meet a wide range of damaged hair types, graying, hair loss and other conditions associated with the scalp and skin. Our excellent specialty hair care products contain the latest cosmetic technology that influences the cells and rejuvenates dormant youthful properties. They help restore hair to a younger and healthier appearance, and are available in various gels, foams, sprays and serums. This line of products is designed to restore the vitality of hair that has undergone various chemical treatments or damage by weather.

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H.Y. Vitamins – Our Story

Old city of Jerusalem, 1939. Our founder, Mr. Haim Shetrit then aged 14, started working in his father’s well known barber-shop. The curious young man picked up the trade quickly; his aspirations to become a professional and gain knowledge grew just as fast. At the time, there were no beauty parlors in Jerusalem so he decided to start one. The main challenge he faced was the absence of professional hair products, since back then, no cosmetics brands arrived to this part of the world. Through combining the traditional knowledge he gained from his father with his young curiosity, Haim found ways to prepare natural cosmetics out of his own kitchen.

His maker spirit that rolls through the family until today, concocted marvelous hair treatments and built the equipment necessary to meet market demand for professional hair products. His beauty parlor was busy from dawn to dusk, and soon enough it became the hottest place for Ambassadors and foreign delegates in Jerusalem.

He decided to acquire greater knowledge and studied chemistry. His products offering grew; he moved on to develop and run the official Israeli Hair Faculty and eventually became chief instructor for L’Oréal and was well known worldwide for his expertise.

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In addition, Yitzhak initiated export and a Private Label service, where Vitamins offers independent salons, spas and national retailers, the possibility of creating their unique brand and products line.

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Finding Haim in the laboratory is not a rare occasion. His unquenchable creativity and vast experience in every element of the industry, lead him to create surprising products that often become a trend: new Argan Oil based products, innovative men care products, spa product-lines, and still counting. At the same time, his knowledge in business is a great asset to both Vitamins and its clients. Still, Haim keeps the spirit of the small beauty parlor in Jerusalem, where the best marketing methods were professionalism, elegance and respect.

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Vitamins’ goal is to develop the ultimate solution for every known hair type and need, for both women and men.
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Private Label

the tens of thousands of items produced by our factory can be packaged in any shape and size – industrial containers, jars and bottles, and can be adapted to all market sectors. We combine in-depth knowledge of business needs, trends, creative skills and artistic passion, to develop an extensive line of top-quality, chic and non-branded wholesale cosmetic products, suitable for professional makeup artists, industry professionals, independent salons, spas and national retailers. Our in-house research and development team uses state-of-the-art techniques and ingredients to custom create the highest quality personal Hair & Body care.

He decided to acquire greater knowledge and studied chemistry. His products offering grew; he moved on to develop and run the official Israeli Hair Faculty and eventually became chief instructor for L’Oréal and was well known worldwide for his expertise.

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Yitzhak Shir

joined his father’s enterprise at a crucial point. The business grew, the field developed, and it was necessary to scale-up production and sales. The H.Y. Vitamins brand and factory were founded along with new product lines and brands, leading with outstanding ability in concocting Argan Oil based products. The factory developed hand in hand with growing demand. While implementing modern equipment and processes, Vitamins keeps part of its production in adherence to old school methods. Uncompromising quality requires handling some natural materials with care and by hand.

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Haim Shir

third generation to Vitamins, joined the business when he was 17. Pretty fast it became obvious that Haim was curious about two elements of the enterprise – concocting new products and business development.  Haim junior learned the secrets of the trade first hand from Haim senior, and the nature of business and sales from Yitzhak, his father. Demand grew internationally, together with new brands and products. Haim marched the company into the future, investing in a factory modernization overhaul.

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